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podigy.co
Healthcare / Association
How the American Society of Clinical Oncology runs a multi-show podcast portfolio at enterprise volume — without an in-house editing team.


The Challenge
ASCO is the world's leading professional organization for oncology, and its publishing department runs multiple podcast series — including ASCO Daily News and the ASCO Guidelines series — as a core member benefit. The catch: medical content carries zero tolerance for error, every episode passes through editorial approval, and the calendar doesn't wait. Some weeks bring conference coverage with same-week turnarounds.
At 190+ episodes a year, this isn't a workload you solve with a freelancer marketplace. ASCO needed a production partner that could plug into its own systems — its SharePoint libraries, its multi-stakeholder review process, its annual budgeting cycle — and deliver identical quality on episode 1 and episode 190, year after year.
The Solution
Podigy operates as ASCO's embedded production team, working inside the client's own workflow instead of forcing a new one.
The Results
Episodes per Year
Across multiple series
Partnership
Renewed budget after budget
Transcript Turnarounds
When posting windows are tight
Dedicated Editor
Not a rotating bench
What Made It Work
Enterprise clients don't adopt a vendor's process — the vendor adopts theirs. Podigy delivers into ASCO's SharePoint, follows ASCO's naming conventions, and routes every episode through ASCO's editorial approval before anything publishes.
The dedicated-editor model is what makes 190+ episodes a year possible. One editor who knows the shows, the hosts, the pronunciation of every drug name, and the house style — so quality doesn't reset with each episode.
Associations plan annually. Flat per-episode pricing at 20, 50, or 100+ episode volumes means ASCO's team can budget a full year of podcasting in one line item, with no surprises mid-cycle.
More Case Studies
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