The Podigy Blog

Expert insights on B2B podcasting, audio production, and turning your expertise into a pipeline that fills itself.

Podcast Vanity Metrics: What to Track Instead When the Goal Is Pipeline

Downloads and total views don't predict revenue. The seven podcast metrics that actually signal qualified pipeline, how to tell if viewers are becoming warm opportunities, and a monthly review rhythm that keeps reporting honest.

Sep 8, 2026 Read more →

strategy

How Often Should a B2B Podcast Publish? Weekly, Usually — Here's the Math

Weekly is the default for pipeline-driven B2B podcasts, and never less than monthly. The decision framework: episode complexity, host bandwidth, news-reactivity, and sales-cycle length — from a team producing 190+ episodes a year.

Sep 1, 2026 Read more →

strategy

Organic Podcast Growth vs Paid Ads: Which Actually Builds a B2B Pipeline?

Organic podcast growth wins on lead warmth and compounding value; paid ads win on speed. An honest comparison of podcast-sourced leads, paid ads, and cold outreach for B2B — and when each one makes sense.

Sep 1, 2026 Read more →

industry

How to Spot a Vanity-Metric Podcast Agency Before You Hire

Seven red flags that expose podcast agencies selling downloads instead of outcomes — and for each one, the exact question to ask and what a good answer sounds like.

Sep 1, 2026 Read more →

strategy

Full Episodes, SEO Clips, or Vertical Clips: What Should Your Podcast Prioritize?

Vertical clips earn discovery, SEO clips capture buyer questions, and full episodes convert attention into pipeline. How the three formats work as one system — and what to prioritize at each stage of your show.

Sep 1, 2026 Read more →

strategy

Podcast SEO: How Ideal Buyers Find Your Show — and Your Company

Podcast SEO turns each episode into an answer buyers can find. Episode-level steps for titles, chapters, transcripts, show notes, and clips — plus where discovery actually happens for B2B shows.

Sep 1, 2026 Read more →

strategy

Branded Podcast Case Studies: What They Should Actually Prove

Most podcast case studies are vibes with a logo. Here are the five proof points a real one shows — retention, structure, distribution, and metrics tied to business goals — and the red flags that should end the sales call.

Aug 27, 2026 Read more →

strategy

Internal Podcasts for Employee Engagement: A Production Playbook

How to launch an internal company podcast employees actually finish: formats that work, an ownership split that controls cost, and the retention metrics that prove it.

Aug 27, 2026 Read more →

strategy

How Much Does B2B Podcast Production Cost? [2026 Pricing Guide]

B2B podcast production costs from $500 to $20K+/month. We break down DIY, freelancer, and agency pricing with what's included at each level.

Apr 7, 2026 Read more →

strategy

How to Measure B2B Podcast ROI: From Downloads to Pipeline

Track B2B podcast ROI with attribution models, CRM integration, and the metrics that actually predict revenue. No vanity metrics.

Apr 7, 2026 Read more →

strategy

How to Start a B2B Podcast: The Complete Launch Playbook (2026)

Launch a B2B podcast that generates pipeline. Strategy, equipment, format, guests, distribution, and a week-by-week launch timeline.

Apr 7, 2026 Read more →

strategy

In-House vs. Outsourced Podcast Production: The Complete Decision Framework

Compare in-house vs. outsourced podcast production for B2B. Real costs, time investment, and a decision framework to find the right model.

Apr 7, 2026 Read more →

tools

Best Podcast Recording and Editing Software in 2026 (Free and Paid)

We tested 12 podcast recording and editing apps across 1,000+ episodes so you don't have to. Reaper, Descript, Audacity, and more: features, pricing, workflow benchmarks, and who each one is best for.

Jan 15, 2025 Read more →

tools

Genspark AI for Podcasters: Research, Prep, and Workflow Guide

How to use Genspark AI to research guests, prep questions, fact-check episodes, and speed up your entire podcast workflow.

Apr 1, 2024 Read more →

strategy

Video Podcast Retention: 5 Techniques to Keep Viewers Watching

Proven strategies for keeping video podcast viewers engaged from intro to outro. Covers YouTube optimization, pacing, and multi-platform distribution.

Mar 15, 2024 Read more →

strategy

6 B2B Podcast Content Strategies That Drive Business Results

Six content strategies that turn B2B podcasts into lead generation engines. From audience definition to growth iteration, with concrete steps, common failure modes, and a distribution system that includes clips.

Mar 10, 2024 Read more →

strategy

Podcast Lead Generation: Converting Listeners into High-Value B2B Clients

The full playbook for turning podcast listeners into high-value B2B leads: prospect signals, stage-matched CTAs, lead capture without gating everything, attribution that actually works, and measuring pipeline contribution.

Mar 5, 2024 Read more →

strategy

Podcast Episode Structure: How to Plan Episodes That Keep Listeners

A complete framework for structuring podcast episodes that hold attention from intro to outro. Includes the 5 SEO clips method and storytelling templates.

Feb 28, 2024 Read more →

industry

Best Podcast Production Companies in 2026 (Honest Comparison)

We compared the 10 best podcast production companies by pricing, turnaround, and B2B results. Based on 1,000+ episodes of production experience across B2B verticals.

Feb 21, 2024 Read more →

technical

Best Podcast Microphones in 2026: Dynamic vs. Condenser, USB vs. XLR

How to choose the right podcast microphone for your setup and budget. Covers dynamic vs. condenser, USB vs. XLR, with top picks at every price point.

Feb 21, 2024 Read more →

technical

Podcast Noise Reduction: From Spectral Subtraction to AI Tools

Modern noise reduction workflow for podcasters. Compare traditional spectral methods with AI tools like Izotope RX for cleaner audio.

Feb 21, 2024 Read more →

tutorials

Setting Up Reaper for Podcast Editing: Complete Setup Guide (Part 1)

Install, configure, and customize Reaper for podcast editing. Covers licensing, essential extensions, SWS, and custom actions.

Feb 21, 2024 Read more →

tutorials

How to Edit a Podcast in Reaper: Cuts, Filler Words, and Debreathing (Part 3)

Hands-on podcast editing techniques in Reaper: volume normalization, filler word removal, debreathing, and room tone management.

Feb 21, 2024 Read more →

tutorials

Reaper Podcast Templates and Automixing Setup (Part 2)

Create reusable track templates, set up automated mixing, and sync remote recordings in Reaper for faster podcast editing.

Feb 21, 2024 Read more →

tutorials

The Complete Guide to Podcast Editing in Reaper (2026)

How to edit a podcast from raw recording to publish-ready episode. Covers workflow, audio processing, EQ, compression, noise reduction, and rendering. Based on Podigy's production process across 1,000+ episodes.

Feb 21, 2024 Read more →

technical

Best Microphones for Podcasting: 2026 Buyer's Guide

The best podcast microphones for every budget and recording environment. Dynamic, condenser, USB, and XLR picks with honest recommendations.

Feb 15, 2024 Read more →

technical

Podcast EQ Settings: The Complete Guide for Clear Voice Audio

Learn the exact EQ settings that make podcast vocals sound professional. Covers key frequency ranges, filter types, scenario-specific presets for interview, solo, and panel formats, and DAW-specific guidance for Reaper and GarageBand.

Jan 25, 2024 Read more →

technical

Multiband Compression for Podcasts: When and How to Use It

Learn when multiband compression helps (and when it hurts) your podcast audio. Includes frequency band settings and before/after examples.

Jan 22, 2024 Read more →

technical

Compression for Podcasts: Settings, Examples, and Common Mistakes

How audio compression actually works for podcast editing. Threshold, ratio, attack, and release explained with real settings you can copy.

Jan 20, 2024 Read more →

technical

De-Essing for Podcasts: How to Fix Harsh S Sounds in Your Audio

Step-by-step guide to reducing sibilance in podcast audio. Covers split-band vs. wide-band de-essers and recommended settings.

Jan 18, 2024 Read more →

tutorials

Podcast Audio Cleanup for Free: 3 Techniques Using Reaper Plugins

Remove background noise, fix plosives, and clean up podcast audio using free Reaper plugins. Step-by-step with screenshots.

Jan 15, 2024 Read more →

tutorials

The Complete Guide to Podcast Recording: Mics, Gain, and Remote Setup

Master podcast recording from mic placement to gain staging to remote guest routing. Covers USB, XLR, and advanced multi-track setups.

Mar 1, 2021 Read more →

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